Connected TV / OTT
A bigger stage. A longer story.
Connected TV, audio, display and video.
One audience-led plan.
Original visual concept · Illustrative, not client work
01 / Keep the idea moving
A campaign can live beyond a single spot.
Streaming audio & podcasts
Be heard.
Stay with them.
Reach people while they listen. Give the same idea a voice, a rhythm and a place in their day.
Display & video
Adapt the creative for sites, apps and smaller screens. Make each placement feel like part of the campaign.
New setting.
Same story.
Original campaign illustration / formats shown as a concept.
Aim the
attention.
Not a real audience map
02 / Programmatic, with purpose
Choose the audience, context and frequency together. Give every placement a job.
Where it runs
Choose markets, ZIP codes or eligible location-based tactics, including geofencing, where platform and privacy rules allow.
Who it reaches
Use relevant context, available audience signals and suitable inventory. The plan starts with your customer and the business goal.
How often it appears
Set frequency controls where available and review delivery across the mix. Reinforce the message without treating repetition as the goal.
Availability and targeting depend on the platform, inventory and privacy requirements.
After the impression
The story
continues.
- The opening
- Audience & attention
- The destination
- A useful website
- The handoff
- A recorded inquiry
- The follow-through
- A responsible person
- The next edit
- Evidence & learning
Read delivery alongside qualified inquiries and follow-up. Attribution offers a partial view, not proof that every exposure caused a sale.