Start with the audience
Market, geography, behavior, context and available first-party signals help define who the campaign should actually reach.
Streaming & Programmatic
Reach people where attention actually lives.
People do not move through media one channel at a time. We plan streaming and programmatic campaigns around the audience, then coordinate delivery across the screens, formats and moments that fit the job.
Prince / Audience MapSignal active
Plan around people
One audience.
Many screens.
Instead of buying disconnected placements, we decide who matters, where they are likely to pay attention and how each exposure should support the next one.
Use the biggest screen when it fits
Connected TV puts video into premium streaming environments while keeping audience and frequency decisions inside the media plan.
Reinforce the message away from the television
Display, video and streaming audio can extend the campaign into the rest of the day without treating every impression like a separate idea.
Use geography with discipline
Markets, ZIP codes and eligible location-based strategies can tighten the plan around the places that matter, subject to platform and privacy requirements.
Measure what happens after exposure
Site activity, conversions and available attribution signals help us understand what the campaign is producing—not just what it delivered.
Targeting & control
Precision without pretending everyone is predictable.
Programmatic gives us more control over who sees a message, where it runs and how often it appears. The useful part is not the jargon. It is the ability to make smarter tradeoffs with the budget.
Broad reachFocused reach
ContextIntent
Market
Geography
Context
Behavior
First-party
Frequency
Connected TV
Streaming television belongs inside the media plan.
CTV and OTT give businesses access to television-scale creative in streaming environments, with more flexibility around audience, geography and frequency than a traditional spot schedule alone.
- Plan around
- Audience + market
- Control
- Frequency + delivery
- Coordinate
- Video + display + audio
- Evaluate
- Delivery + downstream action
Beyond the living room
The rest of the campaign should keep the idea moving.
01
Streaming audio
Reach listeners in audio and podcast environments when a screen is not the center of attention.
02
Display & video
Extend the message across sites and apps for awareness, consideration, reinforcement and retargeting.
03
Geofencing
Build eligible location-based audiences around defined areas, events or competitive sets when the strategy calls for it.
Measurement
Delivery is the beginning of the report, not the end.
Reach and frequency tell us whether the media ran. We also want the best available view of what happened next so the campaign can get sharper as it goes.
Talk through measurement ↗Questions
Straight answers.
Streaming and programmatic can sound more complicated than they need to. These are the questions we usually start with.
Connected TV advertising appears within streaming content viewed on internet-connected televisions and streaming devices. It lets us bring television creative into an audience-led digital media plan.
Yes. Campaigns can be planned around markets, ZIP codes and other geographic parameters, subject to the inventory, platform and privacy requirements involved.
The creative has to fit the placement, but that does not always mean a traditional television production. We recommend the production level and format based on the audience, environment and objective.
Frequency is part of the plan and is monitored throughout the campaign. The goal is enough repetition to build memory without burning budget on unnecessary exposure.
Build the media plan
Put the audience first.
Then choose the screens.
Tell us who you need to reach, where the business needs to grow and what a useful result looks like. We will build from there.
Start a conversation ↗