How much should I be spending on advertising for my business?

You should spend 2–5% of your sales revenue on marketing.

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.

Your marketing pillars should include:

• Brand and Position
• Marketing Strategy
• Lead Generation

Illustration by Orange Crush

Brand and Position

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level. (99designs)

Our experience teaches that branding should include digital, print, billboard and other legacy media that are effective. We take the holistic approach to your brand to help you break through with data-driven marketing and audience insight.

Marketing Strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Scholars continue to debate the precise meaning of marketing strategy. (Wikipedia)

We know what a winning strategy is because we have the clients to prove it and our reporting that is second to none will prove your ROI.

Lead Generation

More than 80% of consumers research online before buying in a store. That is why you must have a web presence or else your marketing budget is helping your competitors when they search for your type of business in your town. If they can’t find you, they will find your competition.

If you don’t have an accurate presence, you’re not going to be generating the leads necessary to grow your business. We can help rank you high in the search engines. We can also generate leads with email marketing targeted to people ready to buy along with many other data-driven tools to generate leads for your business for less.

Contact us today!