The integration of Google Posts into their Social Marketing product was announced Oct. 11 by Prince Digital.
To local businesses, Prince’s Social Marketing gives them one place to manage conversations and post across all of their social networks. The Google Posts integration allows businesses to create and share timely, relevant content directly in the Google search and map results via Social Marketing. Posts can include images and a customer call-to-action button, such as “Sign Up”, “Buy”, or “Learn More” to drive traffic to a particular page, service or product. Businesses can choose how to connect with the customerswho are searching for them with a very simple path to conversion through these direct call to actions.
“It is really the intersection of search and social,” says Jacqueline Cook. “The feedback we’ve already received from our closed beta group is that this feature is a game changer. We’re so thrilled to be working with Google on the forefront of this release, and to be able to offer it to our 1,100+ reseller partners and their local advertisers globally.”
Prince’s collaborative relationship with Google has allowed the company to launch the feature from the first moment it became available to the public. By consistently leveraging Google’s innovative infrastructure, Prince and it’s digital partners continue to be on the forefront of the latest in local marketing. “Our mission is to provide our partners with the most effective digital tools possible as soon as they are available. We value the close relationships we have with industry leaders like Google to support our mission,” says Dale Hopkins.